Daniel Beens

Pioneered and leveraged marketing strategy for an association of 3 high schools in southeast Michigan, which resulted in growth in non-feeder segments amidst significant private school headwinds

Provided ongoing coaching to a team of 3 in the areas of strategy, budget allocation, and content creation

Optimized social media strategy, highlighted student and staff achievements, which resulted in organic follower growth of more than 85% on social media channels (Facebook, Twitter, & Instagram)

Redesigned and managed 4 websites (in-house), which resulted in a 14.5% increase in overall web traffic

Researched, piloted, and implemented online donation, event ticketing, and merchandise sales systems

Gained buy-in and trained school staff on new student management software, which resulted in an online application, online forms completion, and online tuition billing for all LHSA families

Planned and led marketing collateral creation for various LHSA community events, including the Grand Club Dinner, LHSA 75th Anniversary Concert, and Lutheran Night at Jimmy John’s Field

Spearheaded social media strategy, which resulted in Facebook follower growth of over 95% (5 years)

Researched and advocated social media adoption due to growth projections, leading to the activation of Instagram profiles for over 160 Penske Automotive dealership locations

Teamed with vendors and area leaders to reduce the number of broken links on our dealership websites by 51% in 7 months (259 websites featuring more than 300,000 individual pages)

Analyzed dealerships against the local competitors by establishing a customer experience analysis tool, delivering executive recommendations to improve sales and marketing practices

Planned vendor load-in procedures and implemented event operations, hospitality, and brand activation at the Chevrolet Detroit Belle Isle Grand Prix, 2014 through 2017

Communicated directly with 4,000+ vehicle prospects, owners, and dealers for warranty support, requests for vehicle information, and technical data on niche performance vehicles

Contributed photography and writing content for Ford Performance digital properties, leading to 3 Ford Performance blog posts and 1 published article in the SVT Enthusiast magazine

Planned and executed 10+ Ford Performance grassroots events and brand activations by coordinating the appearance of specialty vehicles and distributing 3,000+ promotional items

Analyzed pricing strategies used by distributors to verify compliance with advertising guidelines by generating a detailed monthly report for the executive staff, leading to 100% compliance

Series 7 Licensed (General Securities Representative)

Series 63 Licensed (Uniform Securities Agent State Law Examination)

Worked with individuals and families to plan and protect financial goals by conducting in-depth analysis and recommending suitable products

Disney Traditions Class

Handled various retail merchandise areas at ESPN Wide World of Sports Complex at Walt Disney World Resort

• Atlanta Braves Spring Training

• Walt Disney World Marathon